Chalkwood is a Build to Rent housing development in Ebbsfleet Garden City, created for Packaged Living. The creative team at Northern Artillery developed the project from the ground up, including the name, brand identity and overall positioning, with a focus on nature, connectivity and resident wellbeing.
The brand was brought to life across motion graphics, photography, film, digital brochures, advertising and launch materials. The campaign helped Chalkwood stand out in the market and contributed to it becoming one of Packaged Living’s fastest-letting developments.
Chalkwood is a Build to Rent housing development in Ebbsfleet Garden City, created for Packaged Living. The creative team at Northern Artillery developed the project from the ground up, including the name, brand identity and overall positioning, with a focus on nature, connectivity and resident wellbeing.
The brand was brought to life across motion graphics, photography, film, digital brochures, advertising and launch materials. The campaign helped Chalkwood stand out in the market and contributed to it becoming one of Packaged Living’s fastest-letting developments.
Chalkwood is a Build to Rent housing development in Ebbsfleet Garden City, created for Packaged Living. The creative team at Northern Artillery developed the project from the ground up, including the name, brand identity and overall positioning, with a focus on nature, connectivity and resident wellbeing.
The brand was brought to life across motion graphics, photography, film, digital brochures, advertising and launch materials. The campaign helped Chalkwood stand out in the market and contributed to it becoming one of Packaged Living’s fastest-letting developments.
For Fable Green’s 133-home rental development, the team developed a motion language designed to feel warm, uplifting and human. Calm, considered pacing brings the interiors to life, using subtle movement to capture the everyday moments that make a place feel like home, while allowing the architecture and photography to remain at the forefront.
The motion system centres on clear hierarchy and purposeful movement. Bold typography leads, supported by expressive italics and simple circular pictograms, with elements aligning to a shared baseline to create cohesion. Restrained transitions keep the experience natural and consistent, while a subtle opening-book animation gives the monogram a distinctive role across digital touchpoints.
For Fable Green’s 133-home rental development, the team developed a motion language designed to feel warm, uplifting and human. Calm, considered pacing brings the interiors to life, using subtle movement to capture the everyday moments that make a place feel like home, while allowing the architecture and photography to remain at the forefront.
The motion system centres on clear hierarchy and purposeful movement. Bold typography leads, supported by expressive italics and simple circular pictograms, with elements aligning to a shared baseline to create cohesion. Restrained transitions keep the experience natural and consistent, while a subtle opening-book animation gives the monogram a distinctive role across digital touchpoints.
For Fable Green’s 133-home rental development, the team developed a motion language designed to feel warm, uplifting and human. Calm, considered pacing brings the interiors to life, using subtle movement to capture the everyday moments that make a place feel like home, while allowing the architecture and photography to remain at the forefront.
The motion system centres on clear hierarchy and purposeful movement. Bold typography leads, supported by expressive italics and simple circular pictograms, with elements aligning to a shared baseline to create cohesion. Restrained transitions keep the experience natural and consistent, while a subtle opening-book animation gives the monogram a distinctive role across digital touchpoints.
For Fernlow properties, the team developed a motion language inspired by the interconnected networks of nature, from mycelium to growing vines and tendrils. Organic forms flow, branch and intertwine, creating a fluid visual identity that reflects connection, togetherness and growth. Through natural, evolving movement, the animation expresses the harmony between people and nature, bringing Fernlow’s vision of a connected community to life.
For Fernlow properties, the team developed a motion language inspired by the interconnected networks of nature, from mycelium to growing vines and tendrils. Organic forms flow, branch and intertwine, creating a fluid visual identity that reflects connection, togetherness and growth. Through natural, evolving movement, the animation expresses the harmony between people and nature, bringing Fernlow’s vision of a connected community to life.
For Fernlow properties, the team developed a motion language inspired by the interconnected networks of nature, from mycelium to growing vines and tendrils. Organic forms flow, branch and intertwine, creating a fluid visual identity that reflects connection, togetherness and growth. Through natural, evolving movement, the animation expresses the harmony between people and nature, bringing Fernlow’s vision of a connected community to life.
All video and motion content on this page was edited by me Frank Spencer under the Creative Direction of Dan Jackson and Catherine Brejska.
After Effects, Illustrator and Premiere used to create all assets on this page.
All video and motion content on this page was edited by me Frank Spencer under the Creative Direction of Dan Jackson and Catherine Brejska.
After Effects, Illustrator and Premiere used to create all assets on this page.